SC Telco Corporate Office in Greenville, South Carolina
Primarily responsible for leading and supporting all marketing and communications initiatives for the Credit Union. Executes internal and external marketing communications, public relations, media plans and activities. Responsible for advertising and marketing communications, special events and other projects in support of the branding, marketing and communications objectives. Oversees the Financial Wellness Program for the Credit Union.
Essential Functions & Responsibilities
Collaborates with VP of Member Services to develop and implement a Strategic Marketing Plan for each respective line of business, communicating initiatives regularly with the respective lines of business to ensure frontline readiness.
Develops, implements and evaluates integrated marketing communications, including advertising, promotional campaigns, grassroots, digital, and social media marketing while taking into account targeted audience segments and geographic markets
Coordinates the planning, production and delivery of new advertising campaigns, including digital, social, email, TV, radio, newspaper, billboard and other media promotions to meet strategic marketing goals in all markets; monitors competition advertising and promotion offerings.
Manages and leads the marketing staff through development, coaching, counseling and mentoring. Conducts performance appraisals and trains when necessary.
Provides thoughtful analysis of campaign efficacy, optimizing frequently to ensure profitability of marketing initiatives; responsible for working with the credit union’s compliance officers to ensure promotional and public materials are compliant; serves as a liaison to outside agencies and other vendors while maintaining strong project management skills; manages and maintains understanding of department budget and operates within set parameters; reviews and coordinates advertising participation with various community, civic and charitable organizations; works with internal and external partners on the design and direction of the Credit Union Internet and Intranet. Responsible for recommendations, new activities, updates and postings.
Writes, coordinates and plans internal/external communications, including public relations events and materials with effective branding.
Performs other job related duties as assigned or requested.
- To enthusiastically support the Vision, Mission and Core Values of the Credit Union.
- To adhere to policies, procedures, compliance, safety, security and Cyber-security as they relate to the job and work assignments.
- To actively participate in the credit union’s sales and service program.
- To deliver planned results within budget and ensure corporate growth strategies are met.
- To obtain, analyze, interpret and communicate data using current software and hardware.
- To meet or exceed the credit union’s planned market share, asset growth, loan growth and other product/service objectives as stated in the current business/strategy plan.
- To continue personal development in leadership, strategic thinking and innovation.
- To complete performance reviews within the prescribed time frame.
- To maintain a highly qualified staff sufficient to meet the daily operational needs of the department.
Knowledge & Skills
Minimum of five years’ experience in marketing, preferably in a financial institution, including staff and project management experience.
Bachelor’s degree in Marketing, Advertising or related, or any equivalent combination of education and experience.
The ability to motivate or influence others is a material part of the job, requiring a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the job and a high level of interpersonal skills are critical to the success of this position. Work frequently involves contacts requiring considerable discussion of problems, material presentations, and resolving issues impacting departments or divisions.
Special emphasis is placed upon experience, leadership and results in a strong sales-focused environment.
Ability to obtain, analyze, interpret and communicate data using current software and hardware. Must be fully competent with MS Office Suite. Strong project management and budget management skills are essential.
Self-starter, highly organized and able to make timely decisions; problem analysis, problem-solving and analytical skills to forecast and identify trends and challenges.
Excellent written and verbal communication skills; formal presentation skills; and, organization and planning skills.
Strategic thinking and the ability to think creatively and innovatively.
Team-leadership and adaptability.
Intimate understanding of traditional and emerging marketing channels; familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Working knowledge of regulations applicable to the job function.
May require overnight and daily travel to branches, meetings and/or conferences.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.